About us
Your content partner in the business of student recruitment.
We help students make informed degree choices by sharing real, authentic stories from schools worldwide, powered by video, driven by curiosity, excellence, honesty, and strong relationships.
About us
Who we are
We’re a content marketing and lead gen company built for business schools. Through engaging video and editorial storytelling, we connect schools with qualified, motivated candidates across our four trusted platforms:
mbatube.com, mbagradschools.com, mastertube.com and mastergradschools.com
About us
Why EDUNAKHO
The name brings together two ideas:
- Edu, for education
- Nakho, a Zulu word meaning “there it is” or “behold it”
Zulu, spoken in our founder’s home country of South Africa, gives us nakho, a word that captures our mission: helping students see, explore, and experience their grad school options before choosing.
About us
Mission, Vision and Values
Our mission is to help students make informed degree choices by showcasing real stories from top business schools. Our vision is a world where every student chooses the right program through honest, compelling content that inspires action.
Our four core values are: Curiosity, Honesty, Excellence and Relationships
About us
Corporate Social Responsibility (CSR) Policy
CSR is not just a responsibility; it is an integral part of who we are and what we do. We are dedicated to using our creative talents and resources to make a positive impact on society, particularly in the fields of education, business leadership, data privacy, equality, employment practices, health and safety. Our CSR statement.
Our core values: Curiosity, Honesty, Excellence and Relationships
RICK RUDOLPH
AN INTERVIEW WITH OUR FOUNDER
What started as a simple idea; to help students make better-informed decisions, has grown into a trusted content partner for business schools around the world. At EDUNAKHO, we use the power of video and storytelling to connect schools with the right candidates. Our goal has always been to bring clarity, honesty, and real value to graduate management education marketing, giving schools a stronger voice, and students the insights they need to take the next step with confidence.
